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Brush for Freedom (BFF)

brush-for-freedom-bff

In partnership with the Child Neuroscience Center of Philippine Children Medical Center (PCMC), HI-Eisai implemented a way to better understand the situation of children with epilepsy as well as their parents and caregivers. There may be a lack of awareness of this condition in the community as patients look physically normal, but they experience hard-to-control seizures that impair their quality of life.

Brush for Freedom (BFF) was developed so we can continuously support the patients and their families in their journey to seizure freedom.

Engaging with Young Epilepsy Patients
To be able to interact with patients and their families, a fun and creative painting session for the children was set in place, “Paint Your Feelings, Dreams and Future”. The activity fostered creativity and self-esteem, and gave the children the opportunity to freely express their thoughts and feelings.

After the activity, the most artistic and expressive artwork was recognized and featured in HI-Eisai’s internal forum along with the child’s story. The paintings were also showcased in the seizure diary provided to our partner healthcare professionals to increase awareness and encourage proper management of epilepsy.

Encouraging Patients to Interact with Each Other
“Shake It Off” is a fun-filled activity where patients socialized with one another through games, dancing, and singing to celebrate their oneness in their journey to seizure freedom. Parents, caregivers, healthcare professionals, and HI-Eisai members also engaged through a simple fellowship.

Our Values

Values are an integral part of our foundation. With every decision, we ensure that we follow:

Integrity

Integrity is the living up to legal, moral and ethical principles in the conduct of HI-Eisai Pharmaceutical Inc. business. It means that each employee embodies the value of integrity, and therefore represents the company in honesty and rectitude in all the ways they do their work.

It is expected that each employee would make decisions guided by good judgement, not just for one‘s self, but for HI-Eisai as the company. An employee who acts with integrity ensures that he has understanding of the principles by which the company operates, and in situations where he lacks clarity, will actively seek guidance.

Respect

The company is committed to ensure that it maintains a safe, inclusive, and healthy working environment that promotes productivity among employees. All employees are expected to show respect to fellow employees, customers, and patients, regardless of differences in gender, culture, backgrounds, and beliefs. Leaders in the organization are likewise expected to promote inclusivity with their teams, and shall not tolerate any discriminatory and offensive actions.

Accountability

Accountability at work means assuming responsibility for the business outcome and how that is achieved. It means that every employee, in whichever position, are equally responsible for the decisions and actions they make for the company. It is likewise, the responsibility of each employee to report, any knowledge of misconduct or potential violation to the company‘s rules and regulations.

Patient-Centric

At the heart of the company‘s operation are the patients. This means that every decision to be made, considers the potential impact and benefit to the patients. As such, the company commits itself in ensuring that business objectives align with its principle of human health care or hhc. The programs created and implemented are based on how well they could contribute to improving patients‘ lives.

For field-based employees, being patient-centric means that the focus of engagements with customers are on understanding patient needs as well as providing these stakeholders with comprehensive information on how HI-Eisai‘s products can support their patients goals.

For each employee, being patient-centric means taking on their responsibilities with care and consideration on how it impacts the patients experience, be it by making relevant information readily available for the doctors; or by ensuring access and availability to the medicines we offer.

Excellence

As a patient-centric company, we define Excellence by the outstanding quality of our work to improve patients‘ lives. Each employee is expected to consistently demonstrate work ethics that align to our values, policies, and our desire to provide above standard service. The company is committed in ensuring that all actions are in compliance with legal requirements.

Being excellent means that every employee passionately strives to be better and participates in the company‘s initiatives to develop their members in terms of knowledge, skills, and behavior, which will support a continuously improving, responsible and performance-driven workforce.