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RELEASE OF DEMENTIA DISEASE AWARENESS VIDEOS FOR WORLD ALZHEIMER’S DAY, SEPTEMBER 21 LIFE GOES ON 2023: TWO MEMORIES, ONE STORY

LEARNING HELPS US TO BE KIND

For Print (PDF)

Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, “Eisai”) announced today on World Alzheimer’s Day, that it has released a dementia awareness video, “Life Goes On 2023: Two Memories, One Story”, on its dementia information website “Sodan.e-65” and YouTube, which are intended to deepen the understanding of dementia.

With the rapidly aging population, it is predicted that by 2025, one in five people over the age of 65 in Japan will have dementia,1 and dementia is now something that is familiar to everyone. Symptoms of dementia vary depending on the individual and the disease type that causes it, but the first step toward relieving anxiety of the patient is for others around them to understand their thoughts and the reason behind their symptoms, and to dispel any misunderstandings or assumptions.

This video was produced based on the concept of “learning helps us to be kind”, with the aim of realizing a society where people with dementia and their families can live with peace of mind, by deepening society’s understanding of the disease.

In fiscal 2022, we released “Life Goes On: No Way It’s Not Here” and “Life Goes On: Timeslip”, which depict  daily life from the perspective of a mother diagnosed with dementia and her daughter, and have received inquiries from more than 80 local governments, such as requests to use the videos at events.

 

Life Goes On 2023: Two Memories, One Story

The two met, grew up, became a couple, and started a family. Time passes, and one day the husband forgets if he had eaten or not. The wife notices this and is bewildered.
A story of a couple and their family accepting life with dementia and moving forward.

This video can be viewed (in Japanese only) at https://e-65.eisai.jp/special/lifegoeson_movie/

Eisai will continue to contribute to realize a Dementia Inclusive Society where no one is left behind through creating social impact by building a dementia ecosystem via collaboration with local governments and other industries.

1. Ministry of Health, Labour and Welfare, Comprehensive Strategy to Accelerate Dementia Measures (New Orange Plan)
https://www.mhlw.go.jp/file/06-Seisakujouhou-12300000-Roukenkyoku/nop1-2_3.pdf (Japanese only)

Media Inquiries:
Public Relations Department,
Eisai Co., Ltd.
+81-(0)3-3817-5120

[Notes to Editors]
1. About World Alzheimer’s Day
In 1994, Alzheimer’s Disease International, in collaboration with the World Health Organization, established September 21 every year as “World Alzheimer’s Day” to raise awareness of dementia. In addition, since 2012, September has been designated as “World Alzheimer’s Month,” and various efforts are being made around the world. In Japan, non-profit organization Alzheimer’s Association Japan has been conducting activities such as creating posters and leaflets to promote understanding of dementia.

2. About “Life Goes On 2023: Two Memories, One Story”
【Out-of-home Advertising Campaign】
Over the course of 10 days from September 21 (Thursday) to September 30 (Saturday), a full-page hanging advertisement will be displayed all across one train on the Marunouchi Line of the Tokyo Metro.

 

【Making of the Video】
Another “Two Memories, One Story”
– Towards a society where everyone can live a better life –
The entire production staff worked on the filming process with the hope of creating an opportunity to think about “the person” before the disease, and to close the distance between society and dementia.

 

 

【Production Storyboard】
A blueprint of the video, that features the movements and emotions of the characters,
how to direct the scene, etc.
Further details of the husband’s dementia symptoms and psychological changes are also described in the movies.

 

3. About Dementia Information Site “Sodan.e-65”
In addition to the “Forgetfulness Consultation Navigator,” which allows users to search for medical institutions that provide consultation and treatment for dementia, the dementia information site “Sodan.e-65” provides information for everyone living with dementia, including basic knowledge about dementia, measures to maintain and improve cognitive function, care methods, personal experiences, and the dual-task exercise program “Brepacise” (brain performance + exercise) that stimulates both the body and brain. Please see https://e-65.eisai.jp/ for details (in Japanese only)

Our Values

Values are an integral part of our foundation. With every decision, we ensure that we follow:

Integrity

Integrity is the living up to legal, moral and ethical principles in the conduct of HI-Eisai Pharmaceutical Inc. business. It means that each employee embodies the value of integrity, and therefore represents the company in honesty and rectitude in all the ways they do their work.

It is expected that each employee would make decisions guided by good judgement, not just for one‘s self, but for HI-Eisai as the company. An employee who acts with integrity ensures that he has understanding of the principles by which the company operates, and in situations where he lacks clarity, will actively seek guidance.

Respect

The company is committed to ensure that it maintains a safe, inclusive, and healthy working environment that promotes productivity among employees. All employees are expected to show respect to fellow employees, customers, and patients, regardless of differences in gender, culture, backgrounds, and beliefs. Leaders in the organization are likewise expected to promote inclusivity with their teams, and shall not tolerate any discriminatory and offensive actions.

Accountability

Accountability at work means assuming responsibility for the business outcome and how that is achieved. It means that every employee, in whichever position, are equally responsible for the decisions and actions they make for the company. It is likewise, the responsibility of each employee to report, any knowledge of misconduct or potential violation to the company‘s rules and regulations.

Patient-Centric

At the heart of the company‘s operation are the patients. This means that every decision to be made, considers the potential impact and benefit to the patients. As such, the company commits itself in ensuring that business objectives align with its principle of human health care or hhc. The programs created and implemented are based on how well they could contribute to improving patients‘ lives.

For field-based employees, being patient-centric means that the focus of engagements with customers are on understanding patient needs as well as providing these stakeholders with comprehensive information on how HI-Eisai‘s products can support their patients goals.

For each employee, being patient-centric means taking on their responsibilities with care and consideration on how it impacts the patients experience, be it by making relevant information readily available for the doctors; or by ensuring access and availability to the medicines we offer.

Excellence

As a patient-centric company, we define Excellence by the outstanding quality of our work to improve patients‘ lives. Each employee is expected to consistently demonstrate work ethics that align to our values, policies, and our desire to provide above standard service. The company is committed in ensuring that all actions are in compliance with legal requirements.

Being excellent means that every employee passionately strives to be better and participates in the company‘s initiatives to develop their members in terms of knowledge, skills, and behavior, which will support a continuously improving, responsible and performance-driven workforce.

Our Vision

To be a successful and sustainable business in the Philippines by driving innovation and providing solutions to address unmet healthcare needs fueled by high-performing employees who deliver meaningful value and experience to patients and their families.

Our Mission

We give first thought to patients and their families, and to increasing the benefits health care provides.

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+63 28887 5160